A transmedia universe related to fictional audiovisual content
Implications: Technology, Brand, Marketing, Transmedia, Design, Media
Implications: Technology, Brand, Marketing, Transmedia, Design, Media
The battle for gaining clients taking place among platforms gives the consumer a tremendous amount of content. Series are becoming the new grail and the focus of audiovisual talent, to the extent that consumers are turning into true fans. Consumers who demand to view content where and whenever they want, and not only do they expect to be told a story, but they want to be a part of it and partake in a universe beyond the actual audiovisual pieces themselves.
Consumers are becoming more demanding. They choose services based on content (football, cinema and series are the keys to loyalty).
In the race to make consumers loyal, not only is audiovisual content important, but also differentiation is becoming more and more relevant when it comes to generating narrative contexts. The objective of the project is to create a digital ecosystem that provides support to the communication of every series, along with a flexible and secure internal workspace between producers and TV.
The digital ecosystem is composed primarily of 3 pieces:
Every new series site is launched into production in 3 weeks.
The B2B platform has supported more than 1,000 GB of transferred data during its first 6 months of existence, reducing time spent by producers on these tasks by more than 30%.