From an infrastructure of financial products to a digital powerhouse
Implications: UX, Design Thinking, Strategic Design, Technology, Strategy, Banking, Financial Services
Implications: UX, Design Thinking, Strategic Design, Technology, Strategy, Banking, Financial Services
In a context where financial products and services are completely commoditized, the banking industry faces the challenge of redesigning itself end-to-end: from the creation of new digital business models, the transformation of its technology and client experience, to an extensive cultural transformation.
We’ve accompanied one of the world’s major banks in these challenges; from design, business and technology.
Part of the success of this collaboration stems from working with an organization that understands design as a way of defining ‘what’ as well as ‘how’.
Working at this level with a global leader is demanding, exhausting and extremely fun.